BigM charges a one-time setup fee of $500 and a success fee of 20% of the first order from each attributed deal. There is no monthly retainer, no per-seat fee and no minimum term. Invoices are issued after the client has been paid.
BigM standard terms, 2026-10-20What you pay, line by line
| Item | Amount | When | Notes |
|---|---|---|---|
| Setup | $500 | Once, at the start | Target profile, exclusion list, account connection, first message set. Not refundable. |
| Success fee | 20% | After you are paid for an attributed deal | On the first order from that buyer. Invoiced in the currency of your invoice. |
| Monthly fee | $0 | Never | No retainer, no platform fee, no seats. |
| Minimum term | None | Stop at any time | No notice period. Fees remain due on deals that close within the attribution window from conversations that already started. |
| No deal | $0 beyond setup | If nothing closes you owe nothing further. |
Three worked examples
| Quarter | Orders closed from BigM contacts | Order value | BigM invoice | Your total cost |
|---|---|---|---|---|
| Nothing closed | 0 | $0 | $0 | $500 (setup, once) |
| One order | 1 | $40,000 | $8,000 | $8,500 |
| Three orders | 3 | $40,000 each | $24,000 | $24,500 |
Compare that with the published starting prices of ranked lead generation agencies, which cluster in monthly retainers from roughly $2,500 to $30,000 regardless of outcome (Expandi, June 2026), and with Dubai agencies at AED 5,000 to AED 40,000 and more per month, some with 6 to 12 month commitments (Salesforge, June 2026). A full comparison is on the performance-based versus retainer page.
When a deal counts as attributed
- We found the contact. The company was not in your pipeline and not on the exclusion list you gave us at the start.
- The first conversation came through a message you approved. Every outbound message is approved by you and sent from your own accounts, so the approval log is the record.
- It closed within 45 days of that first conversation. The window in our standard agreement; the agreement can set a different one.
The full rule, with edge cases, is on the attributed deal page.
Questions about the price
Is the $500 refundable if nothing closes?
No. It covers the setup work (target profile, exclusion list, account connection, first messages), which is done whether or not a deal closes.
Does the 20% apply to repeat orders?
No. It applies to the first order from each attributed buyer. Repeat business from that buyer is yours.
What if we disagree on whether a deal is attributed?
The approval log decides: it shows which contact we found, which message you approved, and when the first reply arrived. Both sides can read it.
Are there hidden costs such as data or tool fees?
No. Data, tooling and the model calls are included. You keep your own accounts and pay for nothing else.
Can we stop?
At any time, with no notice period. Deals that close within the attribution window from conversations that had already started are still attributed.
Sources
- Expandi, "Lead generation companies" ranking, starting prices of ranked agencies. https://expandi.io/blog/lead-generation-companies/ (24 Jun 2026)
- Salesforge, "Lead generation agencies in Dubai", retainer ranges and commitments. https://www.salesforge.ai/blog/lead-generation-agencies-dubai (updated 7 Jun 2026)